B.S.B.A. in Marketing
100% Online

Our 100% online bachelor’s degree in marketing is designed to meet your unique needs and goals.

As an online student at the University of Louisiana at Lafayette, you’ll have access to a range of resources to help you succeed, including 24/7 online tutoring, an online student support team, an academic advisor, and career services.

Build on your college experience and earn your bachelor's degree by transferring eligible credits. Develop your marketing expertise with courses in sales, promotion, market research, and consumer behavior while gaining a well-rounded business foundation from the nationally recognized, AACSB-accredited B.I. Moody III College of Business Administration.

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TOP RANKED

An R1 Institution, UL Lafayette offers the best online bachelor’s degrees in Louisiana, according to US News & World Report’s Best Online Program Rankings.

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FLEXIBLE

Work toward your degree at a pace that works for you, enrolling part time or full time with 8-week and 16-week course options.

AFFORDABLE

Take advantage of flat-rate, $380-per-credit for all UL Lafayette online students. Plus, apply your veterans' benefits or financial aid, if you qualify.

Upcoming Start Dates:

Aug. 25

Fall A 2025 | Apply by Aug. 11

Oct. 20

Fall B 2025 | Apply by Oct. 6

Marketing Courses

To earn your degree, you'll need to have earned 120 total credit hours. Your applicable transfer credits will cut down both your time and cost to finish your degree!
Request information to learn more about our curriculum.

MKTG
345

Principles of Marketing

Identify target markets and implement marketing strategies using the 4 Ps of the marketing mix.

MKTG
355

Consumer Behavior

Use social and psychological theories to understand consumer decision making.

MKTG
375

Marketing Research

Manage the entire research process—from study design and data collection to analysis and application—to develop effective marketing strategies.

MKTG
480

Marketing Management

Examine the challenges facing marketing executives and the strategies, practices, and policies used to address them.

Why choose Marketing?

Pursuing your B.S.B.A. in Marketing degree online with the University of Louisiana at Lafayette won’t just earn you a piece of paper. It will connect you with passionate students, dedicated faculty, and a support system that will help you see your goal of earning a bachelor’s degree and starting a career through to completion.

Whether you see yourself in sales, analytics, or brand management, the online marketing program will equip you with the knowledge and skills you need to kickstart your marketing career while giving you the business acumen to advance in any company, large or small.

According to the U.S. Bureau of Labor Statistics, employment in marketing and sales is projected to grow nearly twice as much as the average for all occupations from 2023 to 2033. With an in-demand marketing degree from an R1 institution like UL Lafayette, you’ll have value to add with any employer.

Start your journey at the time that works best for you! Enroll in our AACSB-accredited online marketing degree program with start dates in January, March, June, August, or October.

Request information today to get your marketing career started.

Questions about admission requirements or applying?
Our online enrollment specialists can help! Request information to get started.

Request information

University of Louisiana at Lafayette

104 University Circle

Lafayette, LA 70504
Tel: 337.482.5555
Email: online@louisiana.edu

B.S.B.A. in Marketing100% Online